About Us
Our Story
Our Beefmaster journey began in 2018 with a small commercial herd in Crosby, TX and two simple goals: to raise good cattle as a family and to make the best use of our land. What started as a practical decision turned into a true passion for our family after stopping by our first purebred Beefmaster sale. The caliber of cattle and the quality of people in the Beefmaster breed set us on a new path toward the purebred program we proudly run today.
We’ve been incredibly thankful for the opportunity to incorporate genetics from some of the Beefmaster breed’s top programs and, just as importantly, to build friendships and learn from fellow breeders and mentors who have generously shared their knowledge and experience with us.
Our goal is to produce profitable cattle that perform in real-world conditions while maintaining the integrity and strength of the Beefmaster breed. Every breeding decision is made with the commercial cattleman and seedstock producer in mind. As a true family-owned and operated outfit, we take pride in being hands-on in all aspects of our operation, and in having our kiddos, the RB of our brand, by our side every step of the way. We truly appreciate your interest, your support, and your trust in our family and in our program. Thank you for being part of our journey.
Camaron, Erin, Rhett, & Blake Cox
Why Choose Beefmaster?
Beefmaster is a breed of beef cattle that was developed in the early 1930’s by Tom Lasater, from a synthetic crossing of Hereford and Shorthorn cows with Brahman bulls. (25% Hereford, 25% Milking Shorthorn, 50% Brahman) They are a unique combination of Bos Indicus and Bos Taurus breeding that allows them to thrive in virtually any environment. You can find them anywhere from Texas to Wisconsin, Florida to California and all places in between. The three-breed combination has built in heterosis that is further enhanced in mating them within commercial cattle populations.
They are a multipurpose breed with many convenient traits. When used in a crossbreeding program, they will add growth and efficiency into all phases of the production chain from the breeding phase all the way through the feedlot phase. Traditionally, Beefmasters offer low birth weights, calving ease, fleshing ability, efficiency, and conception percentage that is unequalled in the cattle industry.
Beefmasters are an ideal balance of convenience, breed complementarity, and heterosis retention. They are best known for six essentials which consist of disposition, fertility, weight, conformation, milk production, and hardiness. Beefmaster breeders continue to strive for the “Standard of Excellence” by using these six essentials. Disease tolerance, insect tolerance, heat tolerance, longevity, docility, calving ease, maternal abilities, and hardiness are all benefits that can be expected when choosing to introduce Beefmaster into your seedstock or commercial cattle operation.
