Our Story

Established in 2018, Rocking RB Cattle Co. is a family owned and operated ranch located in Crosby, TX. The “RB” in our name is derived from our children’s names, Rhett & Blake. After much deliberation, research, and time spent working with various cattle breeds, we chose Beefmaster. This decision was based on the essential traits on which the breed was founded: fertility, hardiness, conformation, weight, disposition, and milk production. These traits are all based on profitability, which is the goal of our operation, and profitability is exactly what we hope to pass on to our customers.

Camaron, Erin, Rhett, & Blake Cox

Why Choose Beefmaster?

Beefmaster is a breed of beef cattle that was developed in the early 1930’s by Tom Lasater, from a synthetic crossing of Hereford and Shorthorn cows with Brahman bulls. (25% Hereford, 25% Milking Shorthorn, 50% Brahman) They are a unique combination of Bos Indicus and Bos Taurus breeding that allows them to thrive in virtually any environment. You can find them anywhere from Texas to Wisconsin, Florida to California and all places in between. The three-breed combination has built in heterosis that is further enhanced in mating them within commercial cattle populations.

They are a multipurpose breed with many convenient traits. When used in a crossbreeding program, they will add growth and efficiency into all phases of the production chain from the breeding phase all the way through the feedlot phase. Traditionally, Beefmasters offer low birth weights, calving ease, fleshing ability, efficiency, and conception percentage that is unequalled in the cattle industry.

Beefmasters are an ideal balance of convenience, breed complementarity, and heterosis retention. They are best known for six essentials which consist of disposition, fertility, weight, conformation, milk production, and hardiness. Beefmaster breeders continue to strive for the “Standard of Excellence” by using these six essentials. Disease tolerance, insect tolerance, heat tolerance, longevity, docility, calving ease, maternal abilities, and hardiness are all benefits that can be expected when choosing to introduce Beefmaster into your seedstock or commercial cattle operation.

Contact Rocking RB Cattle Co today to learn more about what Beefmaster can do for you.